Privacy policy

This Privacy Policy describes how Belle-Bold.com (our “website” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the website.

Collecting Personal Information

Belle & Bold is the primary data controller for all personal data collected through this website. Our legal name is Belle & Bold, and we are registered in The Netherlands with the following registration number: 80502423. Our registered address is: Burg. Cremershof 50, 5981DM Panningen, The Netherlands.

When you visit our website, we collect certain information about your device, your interaction with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: a version of web browser, time zone, cookie information, what sites or products you view, search terms, and how you interact with the website.

Purpose of collection: to load the website accurately for you, and to perform analytics on website usage to optimise our website.

Source of collection: Collected automatically when you access our website using cookies, log files, web beacons, tags, or pixels.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information - including (credit) card numbers - email address, and phone number.

Purpose of collection: To provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Minors

Our website is not intended for individuals under the age of 16 (EU GDPR sets the age of consent for processing data at 16 years old). We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at support@belle-bold.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or another lawful request for information we receive, or to otherwise protect our rights.

Cross-border Data Transfers
To fulfil orders and provide our services worldwide, we may transfer personal information to suppliers and service providers located outside the European Economic Area (EEA). These transfers are necessary to process your orders, including shipping products directly to you.

When transferring personal data outside of the EEA, we ensure appropriate safeguards are in place to protect your data, including the use of Standard Contractual Clauses (SCCs), adequacy decisions, or explicit consent.

Third-Party Data Processing
To provide you with our services, process your orders, and enhance your experience, we engage trusted third-party service providers who process your Personal Information on our behalf. These companies are bound by strict agreements to ensure the security and confidentiality of your data.

1. E-commerce Platform:

  • Shopify: Powers our online store, including order processing, payment collection, and secure checkout. Read Shopify's Privacy Policy here.

2. Email Marketing:

  • MailerLite: Used to send marketing emails, newsletters, and order-related communications. Read MailerLite's Privacy Policy here.

3. Automation:

  • AutoDS: Facilitates processes, such as product management and order fulfilment. This may include sharing customer shipping information with our suppliers. Read AutoDS’s Privacy Policy here.

4. Advertising & Analytics Services:

  • Google Analytics: Collects and analyses data about how customers interact with our website to improve performance and user experience. Read Google's Privacy Policy here.
  • Meta Ads (Facebook/Instagram Ads): Helps us target and deliver relevant ads to you based on your browsing behavior. Read Meta's Privacy Policy here

    5. Suppliers & Shipping Providers:

    • Suppliers & Shipping Companies: We share customer names, shipping addresses, and order details to fulfil orders. Our suppliers may use various shipping providers worldwide depending on the delivery destination and chosen shipping method.

    We will never sell your data to third parties.

    Behavioural Advertising

    As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

    Automated Decision-Making and Profiling
    We use limited profiling to improve your experience with our website and to deliver targeted advertising. This profiling includes:

    1. Behavioral Analytics
    We use tools like Google Analytics to analyse how visitors interact with our website. This helps us understand user preferences, optimise our website, and improve our services.

    • For more information, see Google's privacy policy here.
    • You can opt out of Google Analytics here.

    2. Targeted Advertising
    We use advertising platforms like Meta Ads to display ads tailored to broad audience interests. These ads may be based on general demographic information, such as age, location, or interests, but do not involve highly detailed profiling.

    Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

    Please note that profiling is not used to make decisions that have legal or similarly significant effects on users.

    Using Personal Information
    We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis
    GDPR - Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • The performance of the contract between you and the website: fulfilling orders.
    • Compliance with our legal obligations: Complying with Dutch tax regulations.
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests such as marketing and analytics, which do not override your fundamental rights and freedoms.

    Retention
    When you place an order through the website, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Users’ rights’ section below.

    • Order Information: We retain order-related information (e.g., name, billing and shipping address, product details) for at least 7 years to comply with Dutch tax law and other legal obligations, such as warranty or dispute resolution.
    • Marketing and Communication Data: We retain your marketing preferences and communication data for up to 3 years from the date of your last interaction with us, unless you opt out or withdraw consent.
    • Customer Account Information: If you create an account with us, we retain your account details until you request deletion, or until it is inactive for a period of 1 year.
    • Analytics Data: Google Analytics data is retained for 14 months, as per the platform's default settings, and may be anonymized after that time.
    • Other Data: Any other Personal Information is retained in line with our legal obligations or as required for business purposes.

    User Rights
    GDPR - If you are a resident of the European Economic Area (EEA), you have certain rights regarding your personal data under the General Data Protection Regulation (GDPR). These include:

    • Right to access data.
    • Right to rectify inaccurate data.
    • Right to restrict processing.
    • Right to object to data processing.
    • Right to data portability.
    • Right to withdraw consent (for data collected based on consent).

    In addition, the user has the right to lodge a complaint about our data processing operations with a data protection authority.

    CCPA - If you are a resident of California (USA), you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.

    If a user wishes to exercise any of these rights, they may contact Belle & Bold via info@belle-bold.com.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the website or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our website and to provide our services.

    (SHOPIFY) Cookies Necessary for the Functioning of the Store (More Info Here)

    Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.

    Reporting and Analytics

    Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_fs Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Contact

    If you have any questions or concerns about this Privacy Policy or wish to exercise your rights regarding your Personal Information, please contact us by using our website’s contact page or by email at support@belle-bold.com